Amazon recently agreed to a historic $2.5 billion settlement with the Federal Trade Commission, resolving allegations that it deceptively enrolled customers in Prime memberships and made cancellations overly difficult[1].
On the technology front, Amazon is preparing for a major Devices and Services event on September 30, 2025, expected to unveil the full-scale rollout of its new generative AI, Alexa Plus. Alexa Plus, described as an “agentic AI,” will reportedly be free for Prime members and deeply integrated into new hardware, including redesigned Echo speakers, updated Echo Shows, AI-powered Fire TV features, and possibly a revolutionary AI-enabled Kindle experience. The event is also set to showcase enhanced AI capabilities for Ring and Blink smart home devices[7].
In employee news, Amazon has committed $1 billion to raise pay and lower health care costs for U.S. fulfillment and transportation workers[1].
Financially, Amazon’s advertising business hit a record, making up 9.36% of total company revenue in Q2 2025—its highest share ever[2].
For sellers, Amazon’s annual Accelerate 2025 conference will return to Seattle this September, promising new tools and e-commerce strategies. Additionally, Amazon is holding its first New Seller Summit in Los Angeles. The company has formalized its policy against the sale of stolen goods, with stricter enforcement beginning June 30, 2025[3].
Amazon Prime Video announced that ‘The Summer I Turned Pretty’ will continue with a feature film adaptation following the end of the latest series season[1].