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McDonald’s is reducing the prices of eight popular combo meals by approximately 15% next month after CEO Chris Kempczinski acknowledged that its menu had become too expensive for many customers. The chain is also reintroducing “Extra Value Meals” branding, with an upcoming $5 breakfast deal and $8 Big Mac and McNuggets special[1][3][5]. Operators are expected to maintain these discounts through early next year, with McDonald’s providing financial support for those potentially losing revenue[5].

Recent years have seen McDonald’s face challenges in maintaining its reputation for affordability, especially as inflation pushed meal prices closer to those of casual sit-down restaurants[1][3]. While quarterly U.S. same-store sales recently exceeded expectations, traffic has not met internal targets[5].

McDonald’s is also planning growth initiatives for 2025, including the opening of 2,200 new stores worldwide—a roughly 4% increase in unit count[2][6]. The company continues to pursue its “Accelerating the Arches” strategy, which incorporates expanding its menu offerings, enhancing digital and delivery options, and maximizing marketing based on familiar menu items like burgers and chicken[4].

Beverage growth remains a key focus, highlighted by the ongoing expansion of the beverage-centric CosMc’s brand and accelerated development of new drinks such as energy beverages and refreshers[2][6]. The company has also launched new treats, including the return of the McCafé® Pumpkin Spice Latte and Pumpkin & Crème Pie starting August 29 for the fall season[7].

Further changes include plans for more chicken menu items—like the anticipated return of Snack Wraps—alongside global menu innovation and sustainability initiatives: introduction of renewable packaging, a global rollout of Sustainable Happy Meals, and new international sandwiches and desserts[6][8].

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