Betway, one of the notable global sports betting and gaming operators, recently completed its exit from the U.S. sportsbook and iGaming markets. The move followed an extensive internal review by its parent company, Super Group, concluding there was no long-term path to profitability in the highly competitive U.S. sector[3]. In July 2024, Betway began winding down its U.S. sportsbook operations in states including Arizona, Colorado, Indiana, Iowa, New Jersey, Ohio, Pennsylvania, and Virginia[3].
By July 2025, Betway’s parent company, Super Group, made the decision to fully withdraw from the U.S. iGaming market as well, expecting a one-time charge of $30 million to $50 million related to these exits[4][5]. Super Group emphasized that these shutdowns will allow the company to realize significant cost savings starting in 2026[4]. The company may also explore opportunities to sell some of its vacated sports betting licenses in various states to offset the costs of closure[5].
Despite its U.S. withdrawal, Betway and Super Group continue to see strong performance in other markets. Super Group raised its 2025 full-year revenue guidance (excluding the U.S.) to over $2 billion, citing better risk management and sporting results as factors for improved profitability[2][6]. In Ontario, Canada, Betway’s brand remains active and is exploring opportunities to expand into Alberta following recent regulatory changes[5][6].
Internationally, Betway continues to expand its content offerings. In August 2023, Betway signed a global distribution agreement with Push Gaming, enabling players in many markets outside the U.S. to access Push’s portfolio of slot titles[7]. This move reflects Betway’s strategy to enhance its offerings in established and emerging regulated markets.
Super Group, which brought Betway to the U.S. via a partnership with Digital Gaming Corporation in 2021, went public in 2022 after a $4.75 billion SPAC merger that raised its profile with international investors[2]. Despite the 3.42% stock dip after the U.S. exit was announced, Super Group’s share price remains significantly up compared to last year, signaling investor optimism about its refocused, international strategy[6].
References
- [3] Super Group orders Betway to end US journey – SBC News
- [4] Super Group Lifts 2025 Guidance, Plans to Exit US …
- [5] Super Group Expects Betway US OSB Exit To Cost Up To $50M
- [2] Super Group exits final US states, revenue guidance raised to …
- [6] Super Group Exit US iGaming Market Amid Regulatory …
- [7] Betway signs global distribution agreement with Push Gaming