Chery South Africa continues its rapid growth and innovation, recently launching the “Live for More” brand philosophy aimed at 2025. This initiative represents a significant shift for the automaker, underlining its commitment to empowering South Africans and enhancing the customer experience through advanced vehicles and service excellence[1].
Chery’s ongoing expansion in the country is demonstrated by its sales achievements—most notably, the Chery Tiggo 4 Pro breaking into the top three best-selling passenger cars in South Africa for June 2025[5]. This sales milestone highlights South Africans’ increasing appetite for Chery’s value-driven, technologically advanced vehicles.
The “Live for More” philosophy is more than just a slogan—it signals the launch of Chery’s New Energy Vehicle (NEV) lineup in 2025, including hybrid and plug-in hybrid models like the Tiggo Cross HEV and the Tiggo 7 CSH PHEV. These vehicles integrate cutting-edge Super Hybrid (CSH) technology, which combines high thermal efficiency engines, advanced transmissions, electric drives, and robust battery safety systems. The 5th-generation 1.5 TGDI dedicated hybrid engine, for instance, achieves 44.5% thermal efficiency, while its Dedicated Hybrid Transmission (DHT) delivers 98.5% transmission efficiency[1][2][4].
Chery’s focus on customer satisfaction has also been recognized, with the brand earning a Customer Satisfaction Index (CSI) score above 90% in 2024. The company plans to further improve service standards through its MyCheryCare division, offering new initiatives like complimentary mechanical inspections and expanded customer support[2].
Recent campaigns—such as the cryptic #WHATSYOURPOWERMOVE campaign and expansion of the Tiggo Cross lineup—underscore Chery’s aggressive marketing and product strategy. The range now includes a broader selection of hybrid vehicles at accessible price points, catering to the growing demand for sustainable mobility in South Africa[4].